Let’s collaborate over three weeks to turn that idea into a launchable product/service/platform! It just might be the next big thing!
Got an Innovative Startup/Social Enterprise/Creative Project Idea?
Let’s make it happen!
Get The Program BrochureEnrol To The ProgramJoin Any Of Our Webinars
Ventures We Have Helped Thrive
The truth is
“No one will fund, support, work with or give their time to a startup or business idea with no direction, clarity or clearly defined potential, IN FACT, you yourself should not.”
So let’s refine your idea, decide on the best MVP to create and create a path of how you will get into the market.
About “The Idea To Market” Program?
Ideas run the world! Not just ideas, but well-researched and executed ideas to real problems. But how do you know if the market opportunity you spotted is a valid one? How do you know if your idea is viable? How do you know if your approach to deploying the idea is the best and most effective one? How will the ‘market’ take and engage with what you build? Should you even bother building it?
So many questions, so many uncertainties, so many things to navigate, even before you start building anything. Let’s solve it all together!
Idea To Market is a 3-week pre-incubation program to turn your startup/business/social-enterprise/creative project Idea into a clearly refined plan you can deploy to the market.
Just maybe your idea is the next big thing the world is waiting for, it starts with an action.
Note
- This is a hands-on experience, you will work hands-on on your ideas
- This is not a course
Benefits Of Joining Idea To Market
Huge Savings
Rather than working with a consultant with a minimum bill of $2,000 for as little as $120 you get all the help you need.
Community
Building something new is already a challenging journey; it becomes more challenging when you are building in isolation. Joining Idea To Market gives you the benefit of working with other innovators, bouncing ideas off people on the same journey, and tapping into motivation to push your limits.
Follow On Support
How we check in, send funding opportunities, introduce you to VC, or even accept you into our Venture Studio.
What Type Of Ideas Can You Develop At Idea To Market?
While every idea is an idea, we see your ideas through the lens of the impact they will create eventually, and we have tracks for each of these types of ideas.
Startups/Ventures
This is for you if you are looking to create a new startup, innovative company, or tech-enabled business.
Ready to grow your startup idea?
Social Enterprise
This is for you if your business prioritises solving social, societal or environmental problems while generating profit.
Ready to grow your impact?
Creative Project
Whether it's a community project, street vop, a chess in slum, or a talent reality show, get the idea right, scalable and investable from day 1.
Ready to build a lasting, impactful Creative Project?
Program information
This bootcamp is uniquely crafted for flexibility to accommodate you, despite your full-time work, busy activities or full-time schooling.
Date Of This Cohort
3 Weeks Bootcamp: July 7 – July 26, 2025 (activities every weekday and some weekends, live classes do not happen every day)
Pitching Event To Potential Investors & Partners: August 9, 2025
Suggested Time To Allocate To This Daily: 2-3 hours (you can choose to do this at any time of the day)
Model
Live Session (On Select Days According To Curriculum): 2:00 PM WAT (GMT+1)
- Recording will be made available 1 hour after live session for those with full time job or other engagement who can’t make the Live session
- Live session do not happen everyday (there are days where the task given will have a 3 days execution timeline, e.g hands on task of conducting your market research / need gap analysis is a task that will require 3 days, and in the 3 days there will be no daily Live sessions)
Daily Check In & Submission Progress Report Of Previous Day Activity: 7AM WAT daily
Platform
Community & General Engagement – A Whatsapp Community
Live Sessions – Google Meet
Group Review Of Task – The Whatsapp Community
Task Tracking, Task Submission etc – LMS Platform
Structure Of The Program
Each week of this program is strategically crafted to take you through the process of refining your idea and getting it ready for the market.
Immediately You Enrol The Program
Due to the nature of this program, we do not have as much time to 'TEACH', as most activities are highly hands-on. Immediately you enrol, we will send a learning pack containing some courses and pre-bootcamp activities. This means enrolling early will put you at a big advantage.
Week 1
You learn how to identify what a great idea is, you take a crash course on various ways to conduct a market survey, and then you will be led to conduct deep market research to see if your idea is even needed anyway. You will literally 'hit the street' and do your market research and user survey.
Week 2
Now that you have data to show the viability of your idea, in Week 2, we will analyse the data, guide you to choose the right business model, and then work with you to build your first crappy MVP/White Paper/Brochure or anything you can offer to get in your first adopters or bring people to your waitlist.
Week 3
In week 3, we will lead you to build your plan to go to market and get your first set of customers / adopters / users / waitlist. Then help you understand how to build a great starting team, how to understand the legal side of the business, and then work with you to build your pitch deck to start applying for funding and support.
Download The Program Curriculum/Brochure
See the day-to-day breakdown of the activities.
Committing To Result
Bootcamp & Follow-on Support for 1 Month
Full offering of the bootcamp as mentioned above: live session briefing, review of task, expert guidance. Then with 1 month of free access to the support and review of your progress (cost $250 normally) + two 60 minutes strategy sessions (cost $200 normally)
$270
(The extra support gives you the opportunity to work with mentors even after the bootcamp before you pitch to potential investors and supporters on July 12, 2025)
Can’t Afford? We Have Scholarships
Do you have an idea you think will be a major game changer, but are limited by finances to even give it a chance? Send us an email (ideatomarket@equilibriumzone.org) to apply for a NEED-BASED scholarship. We ask for proof that you truly can’t pay for this program.
Create Impact With Us: Donate, Sponsor, Partner
- For collaboration: pandp@equiibriumzone.org
- Corporate Sponsorship: pandp@equiibriumzone.org
- Individual Donation: equilibriumzone.org/ideatomarketpitch/
We Are Equilibrium Zone
Equilibrium Zone is a Venture Studio, providing operational, strategic and funding support to founders building solutions to solve problems and harness emerging market opportunities. Ventures we have supported have generated and raised millions of dollars. Our awards and recognition speak! You are in safe hands.
You have questions, we have answers.
Is the program virtual or in person?
The program and the whole experience is 100% virtual. This also gives you the advantage of connecting with cohort mates across the world.
What stage must my idea be?
We welcome ideas at any stage.
- You only just saw a problem and currently still evaluating possible solution ideas
- You had an idea wave and looking to explore it
- You have a unique background and see a clear market need and looking to build a solution to fill it
- You already did some research and feasibility test for your idea, but just need to be sure you are sure this is a thing
Everyone is welcome.
Does that mean I can't attend this bootcamp is my venture, social enterprise or creative project is already pass the idea stage?
Nope, you should actually still come onboard.
Even if you have been running for years, joining a program like this helps you rethink what you are working on, gives you a fresh lens and perspective, helps you reassess the market and also rebuild for what is relevant right now.
If you feel you are lacking a touch of what is really working and feels you are constantly running around circles, you should be in this program!
How feasible is this for me to this alongside my busy job?
Well, how bad do you really want this?
Think about the last time you had a major break, taking multiple courses while in university, taking a professional course while working full time, helping a friend seeing a project through?
Great things comes at a cost!
That being said, 2-3 hours daily is ideal to dedicate to this.
- 1 hour in the morning, 1 hour at lunch time, 1 hour after work
- 30 minutes before work, 30 minutes at lunch, 2 hours before your bed time
- Or a mix as each day and each task requires
You will do great!
Will I get some form of certificate?
We don’t know why you might need this 😅, but we will provide a certificate of completion for the program.
Not Ready To Go Through This? Let's Build For You!
Not everyone has the time, patience or bandwidth to stay through a program like this. We get it! Do you have a business/startup idea, but don’t have the time to sit and do the startup grind. Starting from $10,000 we fully take up your
👉 Market research
👉 Building MVP
👉 Setting up your first team
👉 Go to market and launching
👉 Continuous marketing till you can standalone
👉 Building the operations structure that will power the day to day running of the business/startup
Our Webinar Series
We have three exciting webinars lined up, see the details below:
Upcoming Webinars
Past Webinars (please still fill the form to get access to the recording)
Webinar 3 - How to Access Free Resources to Grow Your Startup in the Early Days - 29th May, 2025
Are you a startup or entrepreneur that wants to explore ways on how you can access free resources such as mentorship programs, online tools, educational platforms, and networking communities. This webinar leverages is on maximizing growth, building traction, and utilizing what’s available at no cost.
Juan Pablo
Community Engagement Coordinator, Global Startups
He is a community engagement coordinator, handling all things community and partnerships. Helps company grow their community of investors, developed all things community, user research and content marketing tasks
Ruth Amarachi Mbanali
Co-Chair, Accelerator Program - The University of California's Startup Accelerator
Goal oriented and ambitious investment banker. An MBA candidate at the University of California.
Time: 4:00PM WAT (GMT+1) | Venue: Google Meet
To join this webinar, please fill out the form below to join our Founders Community (link to this webinar will be shared on the founders community)
Webinar 2 - Unlock Global Opportunities: How To Start a Company That Grants You Legal Stay In the UK, US Or Canada - 22nd May, 2025
Are you an aspiring entrepreneur looking to build a global business and secure legal residency in the UK, US, or Canada?
This is specifically designed to guide you through the exciting possibilities of obtaining legal residency in these sought-after nations by building your own startup.
Bestie Andafa-Atti
CEO & Founder, Corporate Bestie
Corporate Bestie is a tech-enabled company that helps foreign founders launch new companies, manage their compliance and migrate their companies, ideas and/or skills to the United States.
Uros Sajkic
CEO & Founder, Diverse Visa
Diverse Group offers services designed to help simplify the immigration process for entrepreneurs, individuals, and families looking to relocate to Canada or Serbia through their business idea.
Shaina Aggarwal
CEO & Founder, NovusHub, UK
NovusHub focus on providing structured guidance to help individuals navigate the journey of launching and sustaining a business in the UK under the Innovator Founder route.
Time: 4:00PM WAT (GMT+1) | Venue: Google Meet
To join this webinar, please fill out the form below to join our Founders Community (link to this webinar will be shared on the founders community)
Webinar 1 - Launching Your Startup While Working A Full-Time Job - 15th May, 2025
Are you passionate about building your own startup but worried about the risk of leaving your stable job? Imagine building your business, generating income, and taking control of your future all while maintaining the security of your current job.
Come hear from real founders who have navigated similar situations. Gain practical insights.
Omolara Sanni
Co-founder, Middle Man
Midddleman helps African businesses trade globally by offering easy and secure payments to Asia starting with China, with over N1billion in total transaction volume and over 5000 users.
Nengi Sagbe
Founder, AI Examiner
AI Examiner is a tool that turns your study material into the perfect challenging questions for you to aid study and exam preparations. The tool is used by over 10,000 learners.
Kayode Adebayo
Founder, Ckrowd.com
Ckrowd.com is a talent outsourcing and hiring agency working on connecting verified music business professionals in developing economies (primarily Africa).