Assessment Proper – Idea Assessment Tool

Welcome to the Idea Assessment.

You are taking the version of this assessment updated on June 6, 2025.

The test should take you about 10 minutes.

Let's get moving!

What problem does your business idea solve?

It doesn't solve any specific problem

It solves a minor inconvenience

It addresses a common pain point

It brings change to an industry

None

How well do you understand your target market?

Not at all

A little bit

Fairly well

Extremely well, I have conducted thorough market research

None

How unique is your business idea?

It's not unique, similar ideas already exist

It has some unique aspects

It's fairly unique in the market

It's completely innovative and unlike anything else

None

Have you identified potential competitors?

No, I haven't considered competitors

I'm vaguely aware of some competitors

Yes, I know who my competitors are

I have a comprehensive understanding of my competitors and their strengths and weaknesses

None

How scalable is your business idea?

Not scalable at all

Somewhat scalable with effort

Moderately scalable

Highly scalable with potential for rapid growth

None

What is your revenue model?

I haven't thought about revenue yet

I have a vague idea

I have a clear revenue model

I have multiple revenue streams planned out

None

How much capital do you need to start your business?

I haven't thought about it

it doesn't need capital

A moderate amount

A significant investment

None

How soon do you expect to break even?

I haven't considered this

Within the first year

Within the first two years

Within the first six months

None

What is your marketing strategy? (Pick all that applies to you)

I don't have one yet

I'll rely on word-of-mouth

I have a basic marketing plan

I have a comprehensive marketing strategy in place

How will you handle customer feedback?

Ignore it

Listen to it but not act on it

Consider it and make necessary adjustments

Actively seek and implement customer feedback to improve the business

None

What potential risks do you foresee for your business?

None, I haven't thought about risks

Some minor risks

Several moderate risks

I have identified and mitigated potential risks

None

How do you plan to differentiate your brand from competitors? (Pick all that applies to you)

I haven't thought about branding

By offering slightly lower prices

Through unique branding and messaging

By creating a strong brand identity and value proposition

How will you measure the success of your business?

By analyzing the progress

By generating revenue

By achieving specific milestones and goals

By making a positive impact on customers and society

None

Are you prepared to pivot if necessary?

No, I'm set on this idea

Maybe, if absolutely necessary

Yes, I'm open to adjusting my approach based on feedback and market conditions

Absolutely, I understand the importance of flexibility in entrepreneurship

None

How confident are you in the success of your business idea?

Not confident at all

Somewhat confident

Moderately confident

Extremely confident, I believe in the viability and potential of my idea

None

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