Turn your Ideas into Market-ready product in 3 weeks.
We’ll guide you from planning to launching something that people actually want. Perfect for aspiring entrepreneurs, business owners, or anyone with an idea they want to bring to life.
Ventures We Have Helped Thrive
About Idea to Market
Your idea deserves a shot. We’ll help you take it to market.
Idea to Market is a 3-week hands-on pre-incubation program that helps you turn your idea into something real, a clear, market-ready plan you can launch with confidence. You’ll test your idea, refine your strategy, and build something people actually want all while working alongside other innovators who are just as driven as you. This isn’t a course. It’s a launchpad. And your idea is the next big thing waiting to take off.
Activities To Expect In The 3 Weeks
A comprehensive program designed to transform your idea into reality
Your Journey to Market
A structured 3-week roadmap from concept to launch
Week 1
Ideation & Validation
Define your problem, identify your target market, and validate your solution
Week 1-2
Market Research
Deep dive into competitor analysis, customer interviews, and market sizing
Week 2
Product Development
Build your MVP, define features, and create your product roadmap
Week 3
Go-to-Market
Develop your launch strategy, pricing model, and marketing plan
Week 3
Pitch & Launch
Perfect your pitch, present to investors, and execute your launch
Why Join This Program?
Built for You
Alumni Success Stories
Amara Johnson
TechFlow Solutions
“This program transformed my vague idea into a funded startup. The mentorship was invaluable.”
Kwame Osei
MarketConnect
“In just 3 weeks, I went from concept to product launch. The framework is brilliant and practical.”
Zainab Mohammed
EduBridge Africa
“The small cohort size meant I got real attention. My mentor helped me avoid costly mistakes.”
Benefits of Joining Idea to Market
Huge Savings
Why pay thousands for consulting when you can get real results for less? For as little as $120, you’ll get expert support, guidance, and the tools you need to bring your idea to life all without draining your wallet.
Community
Building something new is hard but doing it alone is even harder. At Idea to Market, you’ll connect with other bold creators, swap ideas, get feedback, and stay inspired by people chasing big dreams just like you.
Follow-on Support
We don’t stop when the program ends. From funding opportunities and investor introductions to possible entry into our Venture Studio, we’ll help you take your idea even further. Your launch is just the beginning.
Choose A Plan That Fits You
Investment in your future, not just a course
Limited to 20 participants per cohort
Next Cohort: Dec 1st, 2025
Flexible
Pay $70 at registration and $60 mid-program.
$
130
-
Access to all live sessions
-
Weekly 1-on-1 mentor sessions
-
Pitch deck review
-
Daily mentor check-ins
-
Custom go-to-market strategy
-
Guaranteed pitch event slot
-
12 months post-program support
-
Direct introductions to investors
Best Value
One Time Payment
$
120
-
Access to all live sessions
-
Weekly 1-on-1 mentor sessions
-
Pitch deck review
-
Daily mentor check-ins
-
Custom go-to-market strategy
-
Guaranteed pitch event slot
-
12 months post-program support
-
Direct introductions to investors
Convenient
Pay $50 at registration, $50 at the start of week 2 and $50 at the start of week 3
$
150
-
Access to all live sessions
-
Weekly 1-on-1 mentor sessions
-
Pitch deck review
-
Daily mentor check-ins
-
Custom go-to-market strategy
-
Guaranteed pitch event slot
-
12 months post-program support
-
Direct introductions to investors
Need-Based Scholarship
Can’t afford the full amount? Email us to apply for a need-based partial scholarship. Successful applicants usually receive 10–40% off
Is This Program Right for You?
Perfect For:
Not For
Structure Of The Program
Each week of this program is strategically crafted to take you through the process of refining your idea and getting it ready for the market.
Download the Programm Curriculum/Brochure
Powered By Equilibrium Zone
Equilibrium Zone is a Venture Studio, providing operational, strategic and funding support to founders building solutions to solve problems and harness emerging market opportunities. Ventures we have supported have generated and raised millions of dollars. Our awards and recognition speak! You are in safe hands.
Frequently Asked Questions
Everything you need to know about the program
The program and the whole experience is 100% virtual. This also gives you the advantage of connecting with cohort mates across the world.
We welcome ideas at any stage.
- You only just saw a problem and currently still evaluating possible solution ideas
- You had an idea wave and looking to explore it
- You have a unique background and see a clear market need and looking to build a solution to fill it
- You already did some research and feasibility test for your idea, but just need to be sure you are sure this is a thing
Everyone is welcome.
Nope, you should actually still come onboard.
Even if you have been running for years, joining a program like this helps you rethink what you are working on, gives you a fresh lens and perspective, helps you reassess the market and also rebuild for what is relevant right now.
If you feel you are lacking a touch of what is really working and feels you are constantly running around circles, you should be in this program!
Well, how bad do you really want this?
Think about the last time you had a major break, taking multiple courses while in university, taking a professional course while working full time, helping a friend seeing a project through?
Great things comes at a cost!
That being said, 2-3 hours daily is ideal to dedicate to this.
- 1 hour in the morning, 1 hour at lunch time, 1 hour after work
- 30 minutes before work, 30 minutes at lunch, 2 hours before your bed time
- Or a mix as each day and each task requires
You will do great!
We don't know why you might need this 😅, but we will provide a certificate of completion for the program.
Your Idea Deserves a Market. Let's Make It Happen.
Join the next cohort and transform your vision into a validated, market-ready product